Chit Chaat & Chai is a desi street food café rooted in the flavours, chaos, and warmth of Pakistani adda culture — gol gappas, bun kababs, parathas, and chai, served in a space meant for long conversations and longer sips. The brand needed to feel as alive as that experience.

OutSprout built the brand from the ground up, starting with a logo that does the heavy lifting: a speech bubble drawn from the name itself, playful and instantly readable, with “chit chaat & chai” stacked inside it like a roadside sign. The Urdu tagline — دیسی، ویری ویری دیسی — anchors the brand’s voice: irreverent, proud, and unmistakably local.

The identity then rolled out across every touchpoint — pizza boxes with Urdu one-liners, gol gappa packaging, a bun kabab box that boldly declares “burger ka baap,” branded cup holders, a clean bifold menu, and shopfront signage in raised gold. Every piece of packaging carries a line worth reading. The result is a brand that talks back — exactly as it should.