Glam Girl is a Pakistani cosmetics brand built around one product done exceptionally well: a matte lipstick range of 40 shades, each named with the kind of confidence the brand itself wanted to project. Abduction. Combustion. Million Bucks. The product was ready. The brand needed to catch up.

OutSprout created the full brand identity from scratch — a hand-lettered script logo with a heart nestled between the two words, feminine without being fussy, and bold enough to hold its own on packaging and in-feed. The lipstick tube carries the logo in coral on a matte charcoal case; the outer box wraps it in a repeating heart pattern that makes unboxing feel considered.

The social media creative system was built to showcase the range: each shade gets its own layout, pairing a clean swatch smear against the matching lipstick and colour-matched background. Across 40 shades, the templates stay fresh and visually consistent simultaneously. The Shopify store brought it all together — a grid built around the lipstick colour story that gets out of the way and lets the range sell itself.