Mynx is a personal care brand spanning soaps, shampoos, lotions, and beauty creams — a wide range that needed to feel coherent at shelf scale while giving each product line its own identity.

OutSprout designed the brand mark — a bold pink and purple wordmark with a flowing leaf motif — and carried it consistently across an extensive range of SKUs. Each product line has its own colour coding and variant identity while staying unmistakably Mynx: shampoos in four variants, face and body lotions in four, beauty cream jars in three, and goat milk soaps with bilingual English and Urdu packaging.

Clean, shelf-ready, and built for a mass market. Mynx is also the parent brand under which the Purise hand sanitizer sub-brand was developed.