PRO-B is Pakistan’s first craft kombucha and kefir brand. The product is genuinely exceptional — small-batch, live-culture, built on a real health philosophy. The challenge wasn’t the product. It was the market: most Pakistani consumers had never heard of kombucha, let alone bought it.

The site needed to do two things simultaneously. First, earn trust and explain the product — what kombucha is, why fermented drinks matter, what live cultures do for your gut. Second, convert that educated visitor into a buyer without losing them in the process.

OutSprout designed and built the full Shopify experience. The aesthetic is bright, bubbly, and premium — bold colours, playful typography, considered product photography — positioning PRO-B firmly in the wellness space while making it feel approachable and fun rather than clinical or generic. A guided shop flow helps first-time buyers navigate three distinct drink lines and find the right product for them.

The site is live at healthyguts.co and maintained by OutSprout.

“Working with Jibran on the PRO-B website was honestly one of the smoothest experiences I’ve had with any designer/developer. From day one, he completely understood the vision I had for the brand and somehow translated ideas that were just in my head into a website that actually felt like PRO-B… The final result feels clean, modern, premium, and very aligned with the identity of the brand.”