Etdal Foundation is a non-profit welfare organisation dedicated to education, training, and healthcare in Pakistan. Building their brand identity meant solving problems that don’t come up in typical brand projects.

The brand manual covers the full identity system: logo design in both English and Urdu, a five-colour palette, and bilingual typography across all touchpoints. When no existing Urdu font online matched the brand’s character and quality requirements, OutSprout commissioned the logo to be hand-calligraphed in Urdu and converted to vector format — preserving the warmth of human craft at every scale.

Beyond the core identity, the system extends into Islamic geometric patterns for decorative use, a complete stationery suite, social media templates, and a full wayfinding and signage system for the foundation’s hospital and educational campus — directional signage, room identifiers, and donor recognition panels, all consistent with the Etdal brand.

The quality of this work brought Etdal Foundation back to OutSprout. Their social media management is now underway. When a brand trusts you with their identity, and then trusts you with their ongoing voice, that means something.