BEST Coaches is a sustainability-focused business coaching platform founded by Stefan Doering — creator of a groundbreaking 90-day UnReasonable challenge that has served 4,000+ businesses across 13 countries and generated $10M+ in additional client revenue.

Stefan had hired a different copywriter for the homepage. What came back was technically competent and completely ineffective — a hero that led with “Profit with Purpose: Propel Your Business Forward with Leading Sustainability Coach,” followed by nine bullet-point questions asking prospects whether they had “considered” sustainability. Corporate, passive, and indistinguishable from every other coaching website on the internet.

Stefan wasn’t happy. He came back to Najia — voluntarily, at a higher rate — because quality has a way of becoming obvious once you’ve seen what the alternative looks like.

The new homepage opens with what the programme actually delivers: “Create, test, refine, launch your business idea in just 90 days.” Specific. Active. Outcome-focused. The second block immediately dismantles the prospect’s biggest objection before they’ve had time to form it. The founder story is rewritten with emotional momentum.

Najia also reviewed and edited copy across 8 additional pages of the BEST Coaches website.

Working with Najia has been great. She quickly understood how things needed to be written and displayed for us. She is a very good writer. You’d be very fortunate to have Najia write copy for you!”