Hepatitis C affects an estimated 10 million people in Pakistan. It kills quietly. And most of the people who have it don’t know.

Prevent C is a public health initiative built to change that. The brief was demanding in the way health communication always is: inform without alarming, and reach people who might not think this has anything to do with them.

Jibran designed the logo and tri-fold awareness brochure. The logo balances warmth and credibility — a sun-like mark in yellow and teal where the “C” doubles as both letter and symbol, radiating a sense of horizon rather than threat. The brochure carries that tone through the content: plain-language guidance, a clear visual hierarchy, and a layout designed to be picked up, read, and actually understood by someone who had no intention of picking it up.